STL Design Week

3:00pm CDT

Aging Gracefully as a Creative Topic: Navigating the Creative Journey Beyond 45+

Monday October 7, 2024 3:00pm - 4:30pm CDT

As creatives, our careers are often marked by youthful energy and groundbreaking innovations. But what happens when the youthful glow starts to fade? How do we maintain our creative spark and continue to thrive as we age?

This panel discussion brings together seasoned creatives from various fields to share their insights on navigating the creative journey beyond 45.

Panelists will discuss:
• Overcoming ageism: How to challenge societal expectations and stereotypes that limit older creatives.
• Adapting to change: Embracing new technologies, trends, and artistic styles without losing one's unique voice.
• Finding inspiration in life experiences: Drawing on personal stories, wisdom, and maturity to fuel creative expression.
• Building a sustainable career: Creating a long-term plan that incorporates financial stability and work-life balance.
• Mentoring younger generations: Passing on knowledge and fostering the next generation of creatives.

Audience: This discussion is open to creatives of all ages, including aspiring artists, established professionals, and those looking to reinvigorate their careers.

Key Takeaways:
• Attendees will gain valuable insights into the challenges and opportunities faced by older creatives.
• They will learn practical strategies for maintaining creativity, adapting to change, and building a sustainable career.
• The discussion will inspire and motivate participants to continue pursuing their artistic passions throughout their lives.

Traci Moore, Director of Creative Services at University of Missouri–St. Louis
Traci Moore, a lifelong St. Louisan, has established herself as a prominent figure in the graphic design community. After graduating from the University of Kansas in 1993, she launched her award-winning design agency in 1997, becoming one of the few Black-owned agencies in Missouri. Moore has shared her expertise as a design instructor at local universities and has been a dedicated advocate for the profession, serving as president of the St. Louis chapter of AIGA. She currently leads the Creative Services team at the University of Missouri–St. Louis, where she oversees the institution's branding and marketing efforts.

Laura Burns, DesignLab
Laura Burns is a seasoned communications design professional with a proven track record in brand development and strategic communication. As founder and creative director of designlab,inc, she has been working with clients to craft compelling and engaging brand identities since 1992. Laura's expertise spans a wide range of industries, from Fortune 500 companies to small non-profits. In addition to designlab,inc, Laura is the co-founder and creative director of Girls Will Be, a clothing company created to provide empowering options for girls, along with two restaurants in her hometown of Webster Groves – The Parkmoor Drive-In and Madrina. Laura's commitment to design excellence and community involvement is evident in her work and her contributions to local initiatives.

Scott Matthews, Tremendousness
Scott Matthews has carved a unique path in the design industry, transitioning from a production artist to a renowned freelance illustrator and ultimately a co-founder of two influential design firms. His career,marked by versatility and innovation, has been characterized by a consistent ability to blend artistry with strategic thinking. After establishing himself as a freelance illustrator with a national following, Matthews joined XPLANE in 2004, where he played a pivotal role in shaping the company's approach to information graphics. His creative leadership contributed to the development of impactful maps, presentations, and videos for a diverse client base, including global brands like Autodesk, Harvard, and UNICEF. In 2012, Matthews co-founded The Tremendousness Collective, a firm that continues to push the boundaries of design and illustration. His work at Tremendousness encompasses a wide range of projects, from information design and video production to live sketching for both in-person workshops and online meetings. With clients such as Adobe, Bain & Company, UPS, and Washington University, Matthews has consistently delivered visually compelling and effective solutions.

www.wscottmatthews.com
@wscottmatthews

Buck Smith
Creative director, illustrator, and AIGA industry legend Buck Smith will be on hand to discuss his recent
pivot to an independent designer after 29 years at FleishmanHillard. With over 100 design awards for
identity design, Buck has been recognized by international organizations such as Typewise, Graphis, and
Communication Arts. You can see his work on more than 24 sports organization logos, 39 nonprofits, and
more than 50 campaigns for CPG brands.

Monday October 7, 2024 3:00pm - 4:30pm CDT
3019 Locust St 3019 Locust St.

BUSINESS OF DESIGN

1:00pm CDT

Designing for Everyone: A Colorful Conversation on Diversity in Design

Tuesday October 8, 2024 1:00pm - 2:30pm CDT

3019 Locust St

This panel discussion will explore the importance of diversity in design and the tangible benefits it brings to businesses, communities, and individuals.

In today's increasingly interconnected and globalized society, design plays a crucial role in shaping our experiences. To create products, services, and environments that truly resonate with a wide range of users, it is imperative that the design community reflects the diversity of the world we live in.

Panelists will discuss:
• The business case for diversity: How diversity in design teams can lead to more innovative and inclusive solutions.
• Addressing biases and stereotypes: Strategies for identifying and mitigating unconscious biases in the design process.
• Inclusive design practices: Examples of successful design projects that prioritize accessibility and inclusivity.
• Challenges and opportunities: Overcoming barriers and fostering a more diverse and equitable design ecosystem.
• Join us as we delve into the critical need for diversity in design and explore how we can create a more inclusive and equitable future.

Welcome:
Carlos Zamora (he/him)
Chief Creative Officer and Founder of CARTEL
A Cuban-American designer and illustrator, CARLOS ZAMORA is the Chief Creative Officer and Founder of CARTEL. Zamora’s award-winning illustrations have been published in The New York Times, Time Magazine, Scholastics, New York Observer, The Boston Globe, Advertising Age, American Lawyer, and The Wall Street Journal. Zamora earned his Bachelor of Arts from Havana Design Institute (ISDI), Cuba’s premier design school, in 2000. A father, an author and educator, Zamora is also a former President of AIGA St. Louis. He currently serves as a board member for Lambert International Airport Art Advisory Committee and the Tennessee Williams Festival. He cherishes a fondness for poster design, Russian cartoons, propaganda art and cigars. He has received the CommArts Award of Excellence 2017, 2018 and 2019 in the categories of Illustration and Typography. His work has been featured in the Society of Illustrators, 3X3 Magazine and Creative Quarterly. His poster for Cinco de Mayo in Cherokee Street made it to Los Diez, the top ten latino illustrations of the Year by American Illustration. He is currently looking for publishers for his most recent picture book The Forest Within.

Simón Lam
Executive Design Director, Avalere Health
Originally from Venezuela, Simón earned his degree in architecture at Universidad del Zulia. He moved to
St. Louis soon after to attend Maryville University and obtain his BFA in graphic design before joining some
of the city's top agencies. In 2010, Simón joined Avalere Health (formerly 2e Creative) as an art director
and since then he has set the standards for what design means in the organization. He leads a team of
designer to transfer the pure principles of design into innovative and sophisticated creative that helps
healthcare clients convey and complete their missions to enhance quality of life.
Simón has been featured in HOW Magazine, PRINT Magazine, The FPO Awards book, and AIGA Saint
Louis Design Shows. He creates insta art, despises the summer, bakes occasionally, loves spam, and
enjoys sad movies that make him cry.

Traci Moore
Director of Creative Services at University of Missouri–St. Louis
Traci Moore, a lifelong St. Louisan, has established herself as a prominent figure in the graphic design
community. After graduating from the University of Kansas in 1993, she launched her award-winning
design agency in 1997, becoming one of the few Black-owned agencies in Missouri. Moore has shared her
expertise as a design instructor at local universities and has been a dedicated advocate for the profession,
serving as president of the St. Louis chapter of AIGA. She is co-founder of St. Louis Design Week and she
currently leads the Creative Services team at the University of Missouri–St. Louis, where she oversees the
institution's branding and marketing efforts.

Anna Karpinski
Art Director at Osborn Barr Paramore
Anna Karpinski is a local art director, designer and illustrator. She just retired as president of AIGA St.
Louis, and currently helps to run St. Louis Design Week. By day she's an art director at Osborn Barr
Paramore working primarily on the tourism team, and by night she does freelance design work, stays
involved in the creative community, takes photos of plants, and annoys her cats.

Tuesday October 8, 2024 1:00pm - 2:30pm CDT
3019 Locust St 3019 Locust St.

BUSINESS OF DESIGN

6:00pm CDT

Discovery & Doodles: Curating a Tremendous STL Experience

Tuesday October 8, 2024 6:00pm - 9:00pm CDT

3019 Locust St

Tremendousness hosts a creative interactive event in which attendees collaborate to create a shareable visual narrative. This story will highlight some things that each person loves about St. Louis. This could come to life as The Perfect Day in STL, Must-See Places, Hidden Gems, etc. We’ll facilitate small groups and teach everyone some core Visual Thinking techniques, including live sketching, visual frameworks, and strategic visual discovery exercises such as Empathy Maps.

Each group will brainstorm and prioritize ideas, and create sketches to present back to the group. At the end of the session we expect the collective effort to come together to become a “napkin sketch” for a final visual artifact promoting the best of the city we love! (deliverable is TBD but will be something like an infographic poster, map, or a deck of cards). Whatever the output, it will be full of everyone’s favorite things to do in STL, contributed by many different people through a fun, hands-on, creative process. Afterward, we will document the event, package the collective narrative, and make this “Session Capture” and its visual artifact available to (all) STL Design Week attendees.

www.tremendo.us
IG @tremendo.us
Twitter: tremendo_us
LinkedIn: Tremendousness
Facebook: Tremendousness
YouTube: @tremendousnessco

Speaker/Panelist 1
Drew Crowley (he/him)
Director | Live Sketching
Drew has been turning scribbles, doodles, and sketches into digestible and compelling visual communications for over a decade. He’s clocked thousands of hours standing at flip charts, whiteboards, and walls with clients ranging from the Department of Education to AT&T. Drew has a bachelor’s degree in English from Webster University.

Speaker/Panelist 2
Bill Keaggy (he/him)
Partner | Creative + Copy
Bill is a designer, photographer, artist, author, and co-founder of Tremendousness. He regularly impresses clients and coworkers alike with his balance of analytical and creative thinking, a skill evolved through his experience working in newsrooms, as a founding partner of XPLANE, and a career spent collaborating with educators, entrepreneurs, and Fortune 500 companies. Originally from Ohio, he earned a BFA from Ohio University’s School of Visual Communication.

Speaker/Panelist 3
Susanne LeBlanc (she/her)
Director | Interactive + UX
As an analytical and versatile design strategist with skills in design systems, workshop facilitation, data visualization, and UX/UI, Susanne has created strategy, information visualizations, and user experiences for some of the world’s best known brands. She’s a proven collaborator who’s been part of design and management teams in industries ranging from tech start-up to international architecture. Susanne earned a BA in Art Theory & Practice and French from Northwestern University, with additional studies at the Minneapolis College of Art and Design and Université de Paris IV.

Speaker/Panelist 4
Scott Matthews (he/him)
Partner | Creative + Facilitation
Smart humor. Visual thinking. Creative agility. Scott taps them all to help clients Bain, Deloitte, and Adobe bring their stories to life in workshops, infographics, storyboards and animated videos. Prior to co- founding Tremendousness he built and managed design teams at XPLANE and Dachis Group. Scott earned a BA in Graphic Design from the University of Missouri - Columbia.

Speaker/Panelist 5
Chris Roettger ( she/her)
Partner | Creative + Illustration
Curiosity makes Chris a stronger communicator—and illustrator, problem solver, facilitator, beer label designer, competitive cyclist, and mother. From her first temp assignment at Anheuser-Busch to creative roles at XPLANE to helping co-found Tremendousness, Chris has exploited her inquisitive nature for the greater good. Time and again her clients are rewarded by her versatility and her passion for transforming the complex into something beautiful and compelling. Chris is a St. Louis native and earned her BA from WashU.

Speaker/Panelist 6
Darrick Hays
Director | Animation he/him
Darrick likes to make things move. Working primarily in After Effects, he utilizes a terrifying attention to detail and a punishing number of keyframes to push everything he does to 11; from video editing to motion graphics, from character animation to physics simulations—he’s up for trying anything once. And then usually another time, when the first time looks weird. Darrick graduated Magna cum Laude with a BFA in Graphic Design from Southern Illinois University-Edwardsville.

THIS IS A FREE EVENT WITH LIMITED CAPACITY.

Tuesday October 8, 2024 6:00pm - 9:00pm CDT
3019 Locust St 3019 Locust St.

CREATIVE PRACTICE

Company TREMENDOUSNESS

1:00pm CDT

Evolution of an In-House Agency: It's Bright (Yellow) In Here

Friday October 11, 2024 1:00pm - 2:30pm CDT

3019 Locust St

The Edward Jones Agency has evolved over the past few years, from production services to creative services to (nearly) full-service. Maeve, an agency ex-pat, reflects on lessons learned as well as guiding principles that have helped her and her fellow agency leaders crack open the door of opportunity, garner more influence, make portfolio-worthy work, and stay grounded along the way.

Friday October 11, 2024 1:00pm - 2:30pm CDT
3019 Locust St 3019 Locust St.

BUSINESS OF DESIGN

STL Design Week

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