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Monday, October 7
 

1:00pm CDT

The Beauty Quotient: Measuring The Impact of Beauty With Neuroaesthetics
Monday October 7, 2024 1:00pm - 2:30pm CDT
CURIOSITY BLDG
In the architecture and design industry, explaining the value of something as subjective and intangible as
aesthetic appeal can be a challenge. When working within the needs of budgets, schedules, and code requirements, justifying the cost of design features that aren't strictly "practical" is difficult. The new field of research known as Neuroaesthetics may offer solutions to justifying "the beauty quotient." Neuroaesthetics examines how artistic and aesthetic experiences measurably impact our brains and bodies. This field applies scientific data and rigor to questions of: "what is beauty?" "why is beauty important?" and "what is the impact of beauty?" In this presentation, we will look at the current state of Neuroaesthetics research, and how these findings can be used to design built environments which
promote well-being.

Susan Pruchnicki, FAIA LEED AP ID+C
Principal, Bond Architects Inc.
Susan’s interest in architecture began when she was a child – at a Career Day event at her school, she
discovered that a friend’s architect father had designed her town’s library. After that moment of personally
experiencing the relevance of architecture, she was fully committed to becoming an architect herself. She
graduated from Washington University in St. Louis with a BA (1986) and Masters (1988) in Architecture.
Susan has been active in the AIA at the regional, state, and national levels for decades, serving on multiple
boards and committees. For the past several years, she has been researching what she calls "the beauty
quotient" — how to communicate the value of beauty in the built environment, and how aesthetics benefit
building occupants.

www.bondarchitectsinc.com
@bondarchitects


Monday October 7, 2024 1:00pm - 2:30pm CDT
CURIOSITY BLDG 3033 LOCUST ST
  ARCHITECTURE & URBAN DESIGN
 
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3019 Locust St
555 Washington
6170 Delmar Blvd
Adrienne Outlaw Studio (AOS)
Betty Books
CHERRY GARAGE
CITYGARDEN
CITYPARK
Courtyard at 1805 S.9th Street
CURIOSITY BLDG
Experience Fresh
HEYDAYS
MARYLAND HOUSE
NEBULA
SMALL BATCH
TBA
The Fattened Caf
The Listening Room
The Luminary
The Post Building
The Screwed Arts Collective
THIRD DEGREE GLASS
TOKY
WORK & LEISURE
  • ARCHITECTURE & URBAN DESIGN
  • BOOK DESIGN
  • BRANDING & MARKETING
  • BUSINESS OF DESIGN
  • CO-WORKING
  • CREATIVE PRACTICE
  • CULINARY DESIGN
  • FILM & STOP MOTION
  • FOR EVERYONE
  • GAME DESIGN
  • SCULPTURE
  • SUSTAINABILITY
  • TICKETED EVENT
  • VISUAL ARTS & ILLUSTRATION
  • Company
  • ARBOLOPE
  • ARTCRUSH
  • ARTIVISM
  • ATOMICDUST
  • BETTY'S BOOKS
  • BOND ARCHITECTS
  • CAFE LABOBO
  • CAMPFIRE
  • CARTEL
  • CITYGARDEN
  • DELMAR MAKERS DISTRICT
  • Drawn Studio
  • EDWARD JONES
  • GIRL LOUIE
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  • MARYLAND HOUSE
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  • NEBULA
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  • STL.org
  • THE LUMINARY
  • THIRD DEGREE GLASS
  • TREMENDOUSNESS
  • XD THROWDOWN
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  • Everyone
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