Bringing physical spaces to life digitally: it’s an art! |
In an era where digital and physical spaces converge, how can we make real-world locations come alive through digital media? This panel dives into the art of using digital marketing tools—such as social media, video, storytelling and more—to amplify the presence of physical places. St. Louis business and marketing leaders will explore how strategic digital campaigns can increase foot traffic, build community awareness and amplify physical spaces from mixed-use shopping centers to residential properties and cultural institutions. Join us to uncover creative tactics that bring brick-and-mortar environments into the digital spotlight, driving engagement and fostering deeper connections.
Speakers:
Cabanne Howard | CEO, Kaleidoscope Management Group
Cabanne is a strategic marketing and communications professional who values relationships and results in equal measure. Over a decade, she has built Kaleidoscope Management Group (KMG) into a leading digital marketing and business consulting firm whose clients range from mid-sized, private businesses to Fortune 100 companies in the real estate, healthcare and hospitality industries. KMG is an employer Cabanne says she “would have liked to work for when she was first starting out”. By this, she means a place where happiness and high-performance can co-exist.
Cabanne earned her bachelor’s degree from the University of Pennsylvania. Cabanne is very active in the arts and the St. Louis community. She recently founded Chakra Wellness, a St. Louis-based wellness center offering holistic, eastern wellness services to enhance mindfulness and wellbeing.
Lori Dowd | Founder & Executive Producer, StoryTrack
Lori Dowd is the visionary force behind StoryTrack. With over twenty years in the industry, she’s collaborated with a vast array of clients and networks including PBS, ABC, History Channel, HGTV, and Food Network. In 2012, Lori embarked upon a bold mission to redefine the meaning of video marketing. With singular vision and expertise, she tells your story to the world in unparalleled style. Lori has collaborated with a wide range of large corporate clients including BASF, Rockefeller Group, Ford Motor Company, American Association for Thoracic Surgery, to name a few. Today she’s pushing the video content envelope for StoryTrack’s global portfolio of clients.
Amy Burger | Media Relations Consultant
Amy is a seasoned strategic communications professional and copywriter with nearly 20 years of experience working in the St. Louis market. She has worked in a variety of sectors, including nonprofit and corporate, and helps clients of all sizes achieve their strategic communications goals.
Amy has strong relationships with members of the local media across all formats. She is also a freelance journalist who contributes to several local and regional publications. Amy earned her bachelor’s degree from the University of Missouri-Columbia and a master’s degree in media communications from Webster University.
Sara Hentz | Founder, Aras LLC and Temple & Hentz
Sara is a real estate and design expert. Sara has built a specialty real estate leasing & consulting practice based on her more than two decades of experience in the real estate development world. She specializes in retail representation, site & store development, specialty leasing, interior design and construction management.
Sara earned her bachelor’s degree in marketing from the University of Kansas. Over the course of her career, she has built an extensive network of relationships in the real estate space, including with prominent, national retailers including Bluemercury, AG Jeans, lululemon, Kendra Scott, Bonobo’s, Suit Supply, among others.
In addition to her leasing capabilities, Sara has a cutting-edge, highly sought after residential interior design practice, Temple & Hentz.
Moderated by: Arlene Browne
kaleidoscopemg.com
@kaleidoscopemanagement
