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New font, who dis? Edward Jones × XYZ Type on the creation of proprietary fonts
Tuesday October 8, 2024 3:00pm - 4:30pm CDT
CHERRY GARAGE
Nearly a year and a half ago, Edward Jones had a font problem that was part design, part intellectual property, part business value, we set sail on the course to create a custom font family. But along the way we stumbled across even more — the value of an incredible partnership, more design flexibility and more accessibility. The outcome was a merging of design, business and beautiful typography solutions with a little help from our friends. Enter XYZ Type.

Join Edward Jones and XYZ type as we present a look behind the scenes at our process, partnership and the product of this design story — and maybe even get a taste and a few tips on how design and business can work together in harmony and help each other along the way.

Agenda (~1hr, Q&A session pending total time allotment):
Pt 1 - The in-house agency story - Charlie Nowell - 10-15 mins
• The business + design problem > the solution.
• Finding the right partners — in and out of house.
• Big projects don't need to be major pains.
Pt 2 - The foundry and design story - Ben Kiel & Jessy Ragan (TBD) - 20-30 mins
• The creative brief, the inspiration and the process.
• The work and final output.
• Making the details count and the value that goes beyond just 'great design.'
Pt 3 - Audience Q&A (if time allows)

Speakers:

Charlie Nowell - Creative Director / Edward Jones Agency
Ben Kiel - Designer & Partner / XYZ Type
Jesse Ragan - Designer & Partner / XYZ Type (Attendance TBD)

Tuesday October 8, 2024 3:00pm - 4:30pm CDT
CHERRY GARAGE 2936 Locust St
  BRANDING & MARKETING

Attendees (10)


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