As designers we are in a constant loop—new tools, cultural cues, and creativity have evolved to change our perception of what it means to be a designer, and confront long held beliefs of what exactly makes design ‘design’.
Join a conversation with Design Director Ian O’Saben on how FCB’s The Design Group has confronted tired process, challenged trend, and created new meaning through stances on emerging tools like artificial intelligence to enter a positive spin in their daily loops.