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Monday, October 7
 

8:00am CDT

Bright & Early: Mike Spakowski, Creative Director Atomicdust
Monday October 7, 2024 8:00am - 10:00am CDT
So, we’re bringing back Atomicdust's Bright & Early series for Design Week!

Kicking off our first event is the man himself, the founder of Bright & Early and Partner and Creative Director of Atomicdust, Mike Spakowski. Atomicdust, is a branding and design consultancy that uses creativity to build competitive advantages for businesses. A big part of their work is serving cool and iconic St. Louis brands that make our city a great place to live.

Grab a cuppa from our coffee sponsor PLAID COFFEE.

Join us every morning at 8am for another Design Week Bright & Early and coffee with cool people!
Each event will feature a different Creative sharing their experiences and advice. Topics will cover everything from 3X Gaming Design and urban landscape design to connecting with your city and connecting with your creative self. Because inspiration can come from anywhere, speakers will represent a wide variety of careers, industries and companies. Kickstart your day and hear from them all!

Monday October 7, 2024 8:00am - 10:00am CDT
CURIOSITY BLDG 3033 LOCUST ST

1:00pm CDT

The Beauty Quotient: Measuring The Impact of Beauty With Neuroaesthetics
Monday October 7, 2024 1:00pm - 2:30pm CDT
In the architecture and design industry, explaining the value of something as subjective and intangible as
aesthetic appeal can be a challenge. When working within the needs of budgets, schedules, and code requirements, justifying the cost of design features that aren't strictly "practical" is difficult. The new field of research known as Neuroaesthetics may offer solutions to justifying "the beauty quotient." Neuroaesthetics examines how artistic and aesthetic experiences measurably impact our brains and bodies. This field applies scientific data and rigor to questions of: "what is beauty?" "why is beauty important?" and "what is the impact of beauty?" In this presentation, we will look at the current state of Neuroaesthetics research, and how these findings can be used to design built environments which
promote well-being.

Susan Pruchnicki, FAIA LEED AP ID+C
Principal, Bond Architects Inc.

Susan’s interest in architecture began when she was a child – at a Career Day event at her school, she
discovered that a friend’s architect father had designed her town’s library. After that moment of personally
experiencing the relevance of architecture, she was fully committed to becoming an architect herself. She
graduated from Washington University in St. Louis with a BA (1986) and Masters (1988) in Architecture.
Susan has been active in the AIA at the regional, state, and national levels for decades, serving on multiple
boards and committees. For the past several years, she has been researching what she calls "the beauty
quotient" — how to communicate the value of beauty in the built environment, and how aesthetics benefit
building occupants.

www.bondarchitectsinc.com
@bondarchitects


Monday October 7, 2024 1:00pm - 2:30pm CDT
CURIOSITY BLDG 3033 LOCUST ST
 
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