Monday October 7, 2024 3:00pm - 4:30pm CDT
As creatives, our careers are often marked by youthful energy and groundbreaking innovations. But what happens when the youthful glow starts to fade? How do we maintain our creative spark and continue to thrive as we age?
This panel discussion brings together seasoned creatives from various fields to share their insights on navigating the creative journey beyond 45.
Panelists will discuss:
• Overcoming ageism: How to challenge societal expectations and stereotypes that limit older creatives.
• Adapting to change: Embracing new technologies, trends, and artistic styles without losing one's unique voice.
• Finding inspiration in life experiences: Drawing on personal stories, wisdom, and maturity to fuel creative expression.
• Building a sustainable career: Creating a long-term plan that incorporates financial stability and work-life balance.
• Mentoring younger generations: Passing on knowledge and fostering the next generation of creatives.
Audience: This discussion is open to creatives of all ages, including aspiring artists, established professionals, and those looking to reinvigorate their careers.
Key Takeaways:
• Attendees will gain valuable insights into the challenges and opportunities faced by older creatives.
• They will learn practical strategies for maintaining creativity, adapting to change, and building a sustainable career.
• The discussion will inspire and motivate participants to continue pursuing their artistic passions throughout their lives.
Traci Moore, Director of Creative Services at University of Missouri–St. Louis
Traci Moore, a lifelong St. Louisan, has established herself as a prominent figure in the graphic design community. After graduating from the University of Kansas in 1993, she launched her award-winning design agency in 1997, becoming one of the few Black-owned agencies in Missouri. Moore has shared her expertise as a design instructor at local universities and has been a dedicated advocate for the profession, serving as president of the St. Louis chapter of AIGA. She currently leads the Creative Services team at the University of Missouri–St. Louis, where she oversees the institution's branding and marketing efforts.
Laura Burns, DesignLab
Laura Burns is a seasoned communications design professional with a proven track record in brand development and strategic communication. As founder and creative director of designlab,inc, she has been working with clients to craft compelling and engaging brand identities since 1992. Laura's expertise spans a wide range of industries, from Fortune 500 companies to small non-profits. In addition to designlab,inc, Laura is the co-founder and creative director of Girls Will Be, a clothing company created to provide empowering options for girls, along with two restaurants in her hometown of Webster Groves – The Parkmoor Drive-In and Madrina. Laura's commitment to design excellence and community involvement is evident in her work and her contributions to local initiatives.
Scott Matthews, Tremendousness
Scott Matthews has carved a unique path in the design industry, transitioning from a production artist to a renowned freelance illustrator and ultimately a co-founder of two influential design firms. His career,marked by versatility and innovation, has been characterized by a consistent ability to blend artistry with strategic thinking. After establishing himself as a freelance illustrator with a national following, Matthews joined XPLANE in 2004, where he played a pivotal role in shaping the company's approach to information graphics. His creative leadership contributed to the development of impactful maps, presentations, and videos for a diverse client base, including global brands like Autodesk, Harvard, and UNICEF. In 2012, Matthews co-founded The Tremendousness Collective, a firm that continues to push the boundaries of design and illustration. His work at Tremendousness encompasses a wide range of projects, from information design and video production to live sketching for both in-person workshops and online meetings. With clients such as Adobe, Bain & Company, UPS, and Washington University, Matthews has consistently delivered visually compelling and effective solutions.
www.wscottmatthews.com
@wscottmatthews
Buck Smith
Creative director, illustrator, and AIGA industry legend Buck Smith will be on hand to discuss his recent
pivot to an independent designer after 29 years at FleishmanHillard. With over 100 design awards for
identity design, Buck has been recognized by international organizations such as Typewise, Graphis, and
Communication Arts. You can see his work on more than 24 sports organization logos, 39 nonprofits, and
more than 50 campaigns for CPG brands.
Monday October 7, 2024 3:00pm - 4:30pm CDT
3019 Locust St
3019 Locust St.
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